Twelve words for twelve teams

This here is everything you need to know about every team in MLS in twelve words.

The Eastern Conference

  • Chicago Fire: Untried
  • Columbus Crew: SigiSized
  • DC United: Maturing
  • Kansas City Wizards: Ordinary
  • Red Bull New York: MetroStars
  • New England Revolution: Consistent
The Western Conference

  • CD Chivas USA: Gringofied
  • Colorado Rapids: Rudderless
  • FC Dallas: Stagnant
  • Houston Dynamo: Pacesetter
  • Los Angeles Galaxy: Puffery
  • Real Salt Lake: Antiquated

Oh, fine, gringofied and SigiSized aren’t real words. But neither is MetroStars.

Great Moments in Major League Soccer Advertising

Yes, I know. I haven’t written in a while. You know how it is.

But buried in a long forsaken corner of an old hard-drive I just found the old MLS Takeover spot from - what - 2000 or so?

Here it is for your viewing pleasure: MLS Takeover

And, yes, I suppose it doesn’t really count as “MLS advertising” because it was produced by ESPN. Still …